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Breast Cancer Awareness Month
Awareness
to
Action
October is a month dedicated to raising breast cancer awareness. At Color, we think it's time to go a step further and move from awareness to action.
Awareness is just the first step
Breast Cancer by the Numbers
<div id="hs_cos_wrapper_module_1569879306706168_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_text" data-hs-cos-field="column1_text">Approximately 1 in 8 women (12.5%) will develop breast cancer in their lifetime.</div>
1 in 8 women
Approximately 1 in 8 women (12.5%) will develop breast cancer in their lifetime.
<div id="hs_cos_wrapper_module_1569879306706168_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_text" data-hs-cos-field="column2_text">Hereditary cancers are caused by inherited genetic mutations.</div>
10-15% of most cancers are hereditary1, 2, 3, 4
Hereditary cancers are caused by inherited genetic mutations.
<div id="hs_cos_wrapper_module_1569879306706168_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_text" data-hs-cos-field="column3_text">Breast cancer survival rates increase from 25% to 98% when caught early.</div>
Early detection saves lives5
Breast cancer survival rates increase from 25% to 98% when caught early.
Clinical-grade genetics you can count on.
Unlike recreational genetic tests, Color’s precision health program offers clinical results, genetic counseling services, and actionable next steps.*
* The Color test does not diagnose cancer. It is a physician-ordered test that can provide information about your risk for common hereditary cancers. While most people are not at an increased risk of hereditary cancer, knowing your genetic risk can help you and your doctor develop a personalized screening and prevention plan.
All of Us
NIH Awards Color $4.6 million to provide Genetic Counseling for million-person study.
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NorthShore
NorthShore patients get access to Color as part of preventive care.
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University of Washington School of Medicine
All women over 30 should consider testing for gene mutations.
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Awareness is just the first step
Observe Breast Cancer Awareness Month by taking action.
Take action - Learn More
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References
  1. Tung N, Battelli C, Allen B, et al. Frequency of mutations in individuals with breast cancer referred for BRCA1 and BRCA2 testing using next-generation sequencing with a 25-gene panel. Cancer. January 2015;121(1):25-33.
  2. Pal T, Permuth-Wey J, Betts JA, et al. BRCA1 and BRCA2 mutations account for a large proportion of ovarian carcinoma cases. Cancer. December 2005;104(12):2807-16.
  3. Claus EB, Risch N, Thompson WD, et al. The calculation of breast cancer risk for women with a first degree family history of ovarian cancer. Breast Cancer Res Treat. November 1993;28(2):115-20.
  4. Risch HA, McLaughlin JR, Cole DE, et al. Prevalence and penetrance of germline BRCA1 and BRCA2 mutations in a population series of 649 women with ovarian cancer. Am J Hum Genet. March 2001;68(3):700-10.
  5. SEER Stat Fact Sheets: Breast Cancer. Published November 2013. National Cancer Institute.